Digitalisation in daily operations: two projects in detail

How does an unclear delivery plan become a shared working view? How do applications, onboarding and scheduling fit together? Two projects by Ulrich Reuther at Reuther Media show how solutions grow out of concrete tasks – and what role employees, fixed rules and AI play.

Two projects in detail

What can actually be delivered?

At Etage7, an in-house logistics solution brings stock status, routes and driver feedback together.

See the Etage7 project

Is your team ready for the next assignment?

At Sportik, a dedicated app links applications, onboarding and scheduling.

See the Sportik project

Smaller automations

Three smaller automations from Reuther Media projects – anonymised: starting point, solution, result.

Social Media · Make.com + Buffer

Social media publishing on autopilot

A service business runs several social media channels – until now each one by hand, one at a time, whenever there happened to be a spare moment.

Starting point

Posts were published channel by channel, one at a time. It cost hours every week, the frequency was irregular – and in busy weeks social media dropped off the radar entirely.

Solution

A content calendar in the form of a simple table is the only thing that needs maintaining. A Make.com scenario reads new entries, prepares the text and image for each channel and hands them over to Buffer – where the posts are scheduled and published across all connected channels. An approval step remains built in.

Result

A consistent presence across every channel without daily manual work: one place to maintain instead of many logins, a predictable frequency – and the team keeps full control through the approval step.

Tools used: Make.com, Buffer, existing social media channels.

Sales · Email automation + dashboard

Sales dashboard with automatic email import

In one sales team, enquiries and orders arrived by email – and stayed there. There was no shared view of the pipeline.

Starting point

Every enquiry sat in an individual employee's inbox. Whoever needed to follow up went on gut feeling – and when someone was on holiday, no one knew what was still open.

Solution

The sales inbox is read automatically: enquiries are identified, the relevant data (sender, request, status) is extracted and written into a sales pipeline. A dashboard shows open items, their status and due follow-up dates in real time.

Result

Open enquiries and follow-up dates are visible in a shared overview: the team works through a pipeline rather than separate inboxes, and management can see the current status without having to ask.

Tools used: automated email reading, pipeline database, live dashboard.

Retail · PDF extraction + SSH connection

Automatic price updates in the online shop

A retailer receives supplier price lists as PDFs – hundreds of line items, several times a year, until now transferred into the shop by hand.

Starting point

New price lists had to be typed in by hand: error-prone, slow – and until the shop was updated, sales ran on outdated prices for days on end. That cost margin directly.

Solution

The price PDFs are read in automatically, articles and prices are extracted and reconciled with the product master data. Pricing rules (margin, rounding) calculate the sale prices; the transfer into the shop system runs over a secured SSH server connection. Outliers land on a review list, and every change is logged.

Result

The automated import greatly reduces manual transfer; conspicuous values are flagged for review, and prices are in the shop shortly after the list arrives rather than days later.

Tools used: automatic PDF extraction, pricing rules, SSH connection to the shop system, change log.

What could be automated in your organisation?

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